Brand Messaging for Art Vérité
Art Vérité is a start-up film production company that creates educational films for art and law schools and other organizations. They needed to articulate their vision and position themselves for partnerships to help fulfill their unique mission—to equip and empower artists with legal and business knowledge.





About:
Art Vérité is a mission-based multimedia production company fueled by the passion to protect artists’ rights and the integrity of art history. Created for a variety of partners and platforms, Art Vérité offers trusted expertise where art and the law intersect. Our educational content provides the business network surrounding the arts, including attorneys, auction houses, galleries, educational institutions, and financial, insurance and art organizations, with the knowledge to protect the artists’ oeuvre.
With a primary focus on creating unscripted documentary content, our films and forums weave narrative through a collaborative exchange among art professionals, attorneys, and other recognized authorities. We strengthen art history for this generation and generations to come.
Mission:
Art Vérité is created to address the knowledge gaps in art law and art business to protect the integrity of art history as well as thwart criminal activity. We facilitate a collaborative exchange where art and law professionals can become equipped to bring transformation to the art world. Our films harness educational empowerment in an engaging format that illuminates art through the lens of the law.
Vision:
The Art Vérité vision is to be a business-to-business solution that ensures that the rights of all artists are protected for the integrity of art history. By bringing together the longstanding thought leaders within the international fields of the arts and law, we amplify voices that will deliver the education that is absent where art is created, collected, protected and sold.
Artists' expression is grounded in the U.S. Constitution and granted by law under the First Amendment; Art Vérité believes that these rights need to be protected in order to preserve freedom of expression and art history for this generation and generations to come.